Our services
Specialized International Growth Solutions for SMBs
At Cross Border BizDev, we’ve developed a comprehensive suite of services designed specifically for small and mid-sized businesses with global ambitions. Each service addresses critical challenges in the international expansion journey and can be tailored to your specific industry, growth stage, and target markets.
Our Approach to Client Engagements
Discovery
We start every engagement with a thorough understanding of your business, goals, and international challenges. This foundation ensures our recommendations are precisely tailored to your needs.
Design
Working collaboratively with your team, we design customized strategies and implementation plans that align with your resources and timeline.
Development
We help you build the capabilities, systems, and relationships needed for sustainable international success.
Deployment
We provide hands-on support during critical implementation phases to ensure strategies translate into results.
Optimization
Through careful measurement and feedback loops, we continuously refine approaches to maximize your international outcomes.
Market Entry Strategy & Execution
Transform market potential into actionable entry plans with our flagship service. We guide you through the entire process of entering new international markets, from initial assessment to execution support.
What’s included:
- Market Opportunity Analysis: Data-driven assessment of 3-5 potential markets based on your specific offering, identifying the optimal entry points and timing
- Competitive Positioning Strategy: Analysis of local competitors and development of your differentiated value proposition for each target market
- Regulatory & Compliance Roadmap: Navigation guide through local requirements, helping you avoid costly compliance pitfalls
- Go-to-Market Planning: Detailed tactical plan covering pricing, distribution, marketing, and sales approaches
- Resource Allocation Framework: Practical guidance on budgeting and resource deployment for maximum impact
- Implementation Support: 60 days of advisory support during the critical initial execution phase
Ideal for:
- Organizations looking to prioritize among multiple potential markets
- Companies planning their first significant international expansion
- Businesses that have attempted market entry with limited success
Global Partnership Development Program
Build and manage international partnerships that accelerate your market penetration and revenue growth. This program provides a systematic approach to identifying, securing, and optimizing distribution, channel, and strategic partnerships.
What’s included:
- Partner Ecosystem Design: Strategic framework for your ideal international partner network
- Partner Identification & Prioritization: Research and qualification of 15-20 potential partners across target markets
- Partnership Value Proposition: Development of compelling partnership offers tailored to regional motivations
- Negotiation Strategy & Support: Preparation and optional representation during partnership discussions
- Partnership Agreement Structuring: Guidance on creating balanced, mutually beneficial relationship terms
- Performance Management System: Implementation of KPIs and governance processes for long-term success
- Partnership Launch Support: 90 days of advisory to ensure strong relationship foundations
Ideal for:
- Organizations struggling with underperforming international partnerships
- Companies seeking to leverage local partners rather than build direct operations
- Businesses with proven products/services looking to scale distribution rapidly
Custom Advisory Services
Get ongoing, personalized guidance for your specific international business development challenges. Our advisory services provide flexible, expert support when and where you need it most.
What’s included:
- Monthly Strategy Sessions: Regular reviews of your international growth progress and challenges
- On-Demand Consultation: Access to our team for time-sensitive questions and opportunities
- Opportunity Assessment: Rapid evaluation of potential markets, partners, or customers
- Crisis Management Support: Expert guidance when international challenges arise
- Network Access: Introductions to relevant contacts in our global network
- Regular Market Intelligence: Updates on significant developments in your target markets
- Performance Review: Quarterly analysis of your international business metrics with recommendations
Ideal for:
- Organizations navigating complex or rapidly changing global markets
- Companies at any stage of international development needing flexible support
- Businesses with limited internal international expertise
Industries We Serve
While our methodologies apply across sectors, we have particular depth of experience in:
- Technology & SaaS
- Industrial & Manufacturing
- Professional Services
- Healthcare & Medical Devices
- Consumer Products
- Educational Services
Cross Border BizDev 